The 5 Hottest Summer Trends Guaranteed to Make A Splash

The 5 Hottest Summer Trends Guaranteed to Make A Splash

The days are getting warmer, the invites to ‘cocktails by the pool’ are flowing in and lazy Sundays spent lying (read: recovering) on the beach are calling.

That means summer is well and truly just around the corner, so now is the perfect time to update your look with the hottest trends of the season.

From swimwear to beauty trends, the only thing hotter than these looks this season will be the temperature.

‘Fresh from the surf’ strands

One look at the runways of Milan Fashion Week and we knew: beach hair is back.  Think natural, salty and sea-drenched waves that play on the natural texture of our strands.

And you don’t need a dip in the ocean to pull it off – products like styling balm or gel can give hair that slicked, damp look without the need to get wet or use damage-causing hair tools.

Bold and bright swimwear

When it comes to swimwear this summer, it’s all about being bold, bright, and sophisticated.

With vibrant, saturated colours and playful 70’s inspired prints, Seafolly's newest collection shows off what is great about the Australian summer. In colours like Green Tea and Chilli Red, the ‘Escape to Summer’ collection embraces understated beach elegance with unexpected details – like hand-painted floral prints and resin-look trim.

And because eco-friendly fashion is always in style – Seafolly is focused on using innovative fabrications for greater sustainability. 

Citrus scents

Smell has the power to transport us to a different time and place – which is why summer is the perfect time to switch up your fragrance. And this year, we’re dreaming of the Mediterranean escapes we’ve been missing out on.

Nothing says ‘instant vacation’ quite like a tangy, citrusy scent – choose perfumes with notes of mandarin, lemon and orange and hints of verbena and bergamot for the ultimate warm-weather scent. 

Getting glossy

When it comes to hot weather beauty looks, we like to keep it minimal, but there’s one beauty trend we’re embracing this year: lacquered-up lips.

The catwalks of Paris Fashion Week showed us that gloss is back in a big way. In a bright coral hue, glass-like lips are best paired with dewy, healthy skin… and a pair of stand-out shades.

For the perfect pout, gently exfoliate before applying colour – and always use a lip balm with high SPF protection to stay sun safe.

The big bag

This season, bigger is better when it comes to your bag.

The likes of Chanel and Tom Ford showed off totes big enough to fit it all at Paris Fashion Week, and Seafolly's relaxed range of beach-ready woven totes are perfect for a summer day in the sun.

Simply pop in a beach towel, a tube of sunscreen, a hat and a book and you’re all set for a summer escape that’s perfectly on trend. 


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